Web Site Design Worksheet


Go over the points in the worksheet and jot down your answers.  When you have all the facts together you can  click on the link at the bottom of the page to fill in the form which will be e-mailed to us. 


Think about the following three points and come up with one sentence to describe each.

!!  Note  !!
Clearly defining these points is vital to
formulating a plan for site design!

Focus - what you want the site to achieve.

What are your reasons for wanting a website? (e.g. - to advertise a product or service, to increase public knowledge of your product or service, to reach a broader market, etc.)


Perception - how you want your visitors to perceive the site. 

What image would you like your site to project to the public?


Audience - what you consider to be your target market. 

Who do you want your site to reach? Be as specific as possible (e.g. -  age range, special interests, etc.).



Think about  these basic design decisions.

!!  Note  !!
These points need to be established in order to 
build a framework for the site's contents.

Logo or slogan  

Do you have a logo or slogan that you would like to use? (This can be incorporated into the theme of your website.)

 

Web Site Outline 

What main sections do you want to have included in your site? (Remember - each of these main sections can have subsections - it's just the basic skeleton outline that we need at this point.)

This will help to determine the navigational structure of your site.

 

Font Style 

There are only a few  basic font styles which are common to most computers systems.  (Other fonts used for web pages will not show up in the viewer's browser unless the font is installed on the viewer's computer, so the use of different fonts is NOT recommended.)

We recommend you select one or two of the following font styles for the content of your pages (the fonts are all shown here in 12 point size normal for comparison):

Arial      Times New Roman     Comic Sans MS     Georgia      Verdana

Different fonts can be used sparingly for impact, and can even be embedded to ensure that Explorer v.5+ users will see them, so if you have a favourite font you would like to use please list it. If you don't have a font in mind we will suggest several that we feel would be appropriate to your design. (Unfortunately, Netscape does not support font embedding.)

 

Colour Schemes

If you have definite ideas about your preferences for the site's colour scheme we really would like to know BEFORE we produce our sample pages for you! 

If you specify your colour scheme please bear in mind that not all colours are "browser safe", and that the way your visitors will see your pages depends on the way they have their monitors adjusted, etc.  Plain backgrounds are always safest, but if you do decide on a patterned background choose one that is subtle in texture.

 

Graphics

We need to know approximately how many pictures you want to include in your site, and if possible, how many in each section.

When you are deciding about your pictures please remember that we WILL NOT build pages that are so overloaded with pictures that download times are ridiculous, but we WILL come up with ways for you to use all those pictures and still have quick loading pages!

 

Other Sites

If, while browsing the web, you have come across a site that is very much the sort of site you would like to have make a note of the address so we can have a look at it.  Seeing what YOU think is the ideal type of website will aid US in coming up with a design layout that is just what you have in mind as the "perfect" look for your site.



Other considerations.

!!  Note  !!
These points are not required to arrive at a plan for the site design,
  but they will need to be covered before the project is completed!

List of Keywords 

Make a list of keywords or phrases that describe your business.
Pick words/phrases relevant to your business.
List all keywords that would link search engines to your website.
Phrases should be both specific and general, and things that will be included in your site's text.

These words are used within the META tags and content of your website to enable the search engines to find your pages, and are vital to search engine submission.

 

Extras

A few other things for you to think about are the "extras" that are not common to the majority of sites

Would you like to have a personalized Guest Book, co-ordinated to your site's layout and colour scheme rather than the "offsite" ones used by so many people? (Choosing one means that your site will have to be on a host server that allows you to install your own CGI scripts.) 

Do you want to join web-rings?  Will your site need forms for gathering information from visitors?  Will you require a shopping cart?  Will you need SSL for taking credit card orders?

Those are the kinds of questions you should be thinking about in order to know what will be a part of your design from the beginning. and thus avoid the difficulties that go along with having to rework the design to accommodate major changes "after the fact".

 

Site and Domain Name

You need to determine a tentative name for your website. You may just want to use your existing business name. But your website focus may be broader or narrower than your organization name implies. In that case, look for a name that is descriptive, unique, short, and memorable.

Now give thought to your domain name.  Do you want it to be the same as your site name.  (It should be a name that will be easy for people to remember, and easy to type into the browser address bar!).  Do you plan to register your domain name?  (If you do you  need to plan on four weeks lead time to register a domain name, so get started with that right away if you're going to do it.)

 

Site Hosting

Do you intend to pay for site hosting or use one of the free hosting services?

Consider:   With many of the free hosting plans you are required to have banner ads at the top of every page, or have to deal with pop-up advertising pages opening every time you move from one page to another.  You also may not have access to some of the "bells and whistles"  - like adding multiple POP e-mail accounts and running your own CGI scripts, etc. 

Consider:  There are many organizations which offer very reasonable hosting plans for every type of website requirement (storage space, bandwidth, CGI, SSL, etc.).  Most of these plans come with access to all the "bells and whistles" that the average site owner requires.  For example - I pay only $55 US per year for an excellent hosting plan with a company that has amazing customer service and wonderful, true 24/7,  technical support, with no set up fee!  If you plan on paying for your hosting I would not hesitate to recommend them...


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